Sportsbook Margin Optimization and Risk Management
SportLive
SportLive d.o.o.
Ulica Mak Dizdara 14, 23000 Zadar, Croatia
Thomas — Sportsbook Margin Optimizer 20+ years in odds & risk management Deep-dive, not standard consulting International operator focus

Revenue up. Profit gone?

Together with my team I grow bookmakers' gross hold — by finding and fixing hold leaks in automated odds, rule, player and limit processes, so that profitable turnover turns into profit again.

TH
Thomas — Sportsbook Margin Optimizer
20+ years in odds & risk management
No one-size-fits-all. No PowerPoints. Audit → Leaks → Fix → Hold.
20+
Years experience
24/7
Live support
12 yrs
Bet90 / Tipster
Why Thomas

Automation scales — and scales mistakes.

Most sportsbooks today run heavily automated. That is exactly where the most expensive problems hide: pricing anomalies, rule inconsistencies, limit leaks, timing effects and process gaps that no dashboard shows you.

I don't look for symptoms. I find leaks. I analyse your sportsbook down to the last detail and back every finding with concrete €-impact — so your teams don't debate, they fix.

“Hold isn't luck. Hold is a system.”
20+ years in odds & risk management
International operator focus
Deep-dive, not standard consulting
The Method

Thomas' Hold Leak Audit

A deep audit of your sportsbook — from odds logic, overround structures and existing odds-feed analysis, through rules, player processes and limits, to automation, settlement and reporting.

01

Hold Leak Audit

Full analysis of odds logic, overround, odds feeds, rules, player and limit processes. Output: leakage map.

02

Optimization Sprint

In agreement with you, my team and I close the top leaks: quick wins first, then structural fixes. Hold delta is measured.

03

Margin Monitoring

Continuous checks and alerts. Catch regressions early, close new leaks fast.

IP Framework

Margin Integrity System

Guardrails: structured checks that stop closed leaks from coming back.

What you get from the audit
Leakage Map — where & how hold is lost
Prioritised fix list — sorted by €-impact
Quick-win plan — leaks you can close today
Guardrails — protection against regression

What we take on for you

If you're going to do it — do it right
01
Odds and risk management
You want to outsource odds and risk management — we take it over, fully and professionally.
02
Choosing a data feed
You're choosing a data feed and need a competent assessment and help picking the right provider.
03
Integration into your software
You need project management for integrating odds, risk-management and player-limit tools into your software.
04
Developing your idea
You have an innovative idea and need support designing and implementing it.
Data & scout feeds — Used by some of our clients
BetradarBetgeniusEveryMatrixLSportsBetConstructExefeedMyodds

When you have revenue but barely cover cost

that's almost never "the market". It's leakage. Let's find it.

Request a Margin Leak Check →

A short call. After that you'll know where I'd look first.